Keynote Speaker · Team Workshops · Subconscious Belief Specialist
Your teams are capable. Unconscious beliefs are limiting how much of that capability reaches your results. I change those beliefs in live group sessions at your offsites, QBRs and leadership retreats.
35–45% Over my 25-year business career, the teams I led outperformed their peers by 35–45%. My programs are built on what made that difference.
Esther Katz · New YorkIn business leadership
People per session, in person or online
Studying psychology and the subconscious
Coaching for managers and leadership teams
Why your programs aren't moving the numbers
The problem
Companies spend on leadership programs, wellbeing apps and training. Yet only 20% of employees worldwide are engaged at work, the lowest level since 2020. The cost is an estimated $10 trillion in lost productivity.
The reason
"Ninety-five percent of thinking takes place in our unconscious minds." Most training speaks only to conscious thinking, so people agree in the room and change nothing afterward.
Gerald Zaltman, Harvard Business School
The solution
Performance is the clearest indicator of what people believe. Productive beliefs drive high performance. Unproductive beliefs hold it back, no matter how good the training is. I replace the unproductive ones, and performance follows.
See the beliefs →Beliefs and performance
What you get
Signature keynote
Why capable people and good teams get stuck, and how to change the hidden beliefs that hold them back. Your audience learns to recognize these beliefs in themselves and their team, and practices replacing them.
Uncover the power of your mind, and watch team dynamics and performance improve.
Esther's most requested session.
See all session topics →Available as a 60–90 minute keynote, a half-day workshop, a full offsite program, or online. Explore speaking formats →
What the research says
"The only thing of real importance that leaders do is to create and manage culture."
Psychological safety is "a shared belief that the team is safe for interpersonal risk taking."
"The view you adopt for yourself profoundly affects the way you lead your life."
The approach
Over my 25-year business career, the teams I led outperformed their peers by 35–45%. Leaders kept asking how. I turned the answer into the programs I run for companies today.
What I was doing, without naming it, was working on beliefs. Training teaches people what to do. When a hidden belief tells them it isn't safe, they still don't do it. So I work at the level of the belief, with each person and with the team as a whole.
"My teams consistently outperformed, and leaders kept asking what I was doing differently. The honest answer was that I paid attention to what people believed about themselves, not just to what they were doing."Esther Katz
Session topics
These are the six topics companies ask me to bring to offsites and leadership meetings most often.
Supervisors and team leads
Recognizing burnout early, handing off work without guilt and protecting energy in busy periods.
Reorganization, merger, new systems, AI
People voice their worries safely, then work on feeling more in control of what's ahead.
After layoffs or a hard year
Acknowledging what happened and agreeing on how the team works together now.
Sales and business development
Working on the beliefs behind hesitation, early discounting and fear of hearing no.
Owners, executives, senior leaders
Managing pressure, making difficult decisions and supporting each other as a team.
Women in male-dominated fields
Speaking up in meetings, asking for pay and promotion, and getting recognized. Open to everyone.
About Esther
Esther started her career at Leo Burnett and Saatchi & Saatchi, then spent 25 years leading marketing and sales teams for growing companies across the US, Europe and Israel, including as Head of Marketing at Genesis Computing and as a fractional Chief Marketing Officer.
Over her 25-year business career, the teams she led outperformed their peers by 35–45%. When leaders asked how, she realized the answer was in the beliefs her people held about themselves. That led her into 15 years of studying psychology and the subconscious, and formal training in subconscious belief change. Today she has turned that knowledge into programs for companies.
"Real change happens when people stop fighting themselves."
Explore Esther's background and qualifications →Read Esther's articles →Training & credentials
Certified HypnotherapistSchool of Rapid Transformational Therapy® · 2024 ↗
Certified in RTT®School of Rapid Transformational Therapy® · 2026 ↗
EMPA insured practitionerProfessional association badge ↗
Esther with Marisa Peer at her diploma presentation.
Listen to Marisa's recommendation ↗Workplace coaching
An offsite starts the change. Coaching makes it part of how people work every day. I coach managers and teams on site or online, alongside their normal work.
For new and mid-level managers
One-on-one or in small groups over 8–12 weeks. Managers work on the beliefs behind how they lead: delegating, giving feedback, handling difficult conversations and leading with confidence.
For intact teams
Monthly sessions with the same team after an offsite or a big change. The team turns what they learned into new habits: how they meet, decide, give feedback and support each other.
For executive and leadership teams
Quarterly sessions alongside your QBRs. The leadership team works on alignment, decision-making under pressure and the example they set for the rest of the company.
Client experiences
Video testimonials from Esther’s individual practice.
DawnReturning to business after a difficult experience
OmarProcrastination and a career change
AgneseA new chapter in her own business
Lisa NoelFrom putting things off to taking action
SofyaConfidence and personal goals
JoshAnxiety and emotional responses
PaulaA personal story of change
Client storyWorking with anxiety
Client storyBuilding confidence
Client storyAfter the sessions
Client storyBeliefs and inner obstacles
ZeePersonal wellbeing
RebeccaQuality of life
Personal growthA short client story
MaxChanging habitsVideos are in their original languages. Individual experiences and outcomes vary.
Talk about coaching for your teamInsights
The belief behind overwork, and why training doesn't fix it.
Every team has beliefs nobody says out loud.
Notice when an old belief is deciding for you.
What participants experience, and why it's safe.
Common questions
Esther explains the exercise, then leads a short period of focused relaxation. Participation is optional, and nobody has to share personal experiences with colleagues.
No. Group sessions are educational and focused on wellbeing and performance at work. They are not psychotherapy or medical treatment.
Yes. Keynotes and group sessions can be delivered online as well as in person.
Each engagement is scoped around the format, group size and location. Contact Esther for a proposal.